My wife and I are passionate about living a clean and good life. In large part because we’ve seen friends and have ourselves personally suffered negative effects from using and consuming “safe” everyday products that just so happen to have harmful ingredients or materials–ingredients that didn’t even exist when our parents were kids (we’re oldish). If it was a rare thing, it’d be no big deal right? Right?
Unfortunately, we live in a time when seemingly everything is….well…poisoned. Industrial waste chemicals, seed oils, artificial coloring, artificial flavors, GMO mischief, grains covered in weed killer, the makeup we wear (well my wife wears the makeup), the food we eat, the water we drink, the clothes we wear, not to mention literally EVERYTHING that is meant for children–you name it; every category of product in one way or another is rife with bad apples, ranging from accidental (as in maybe they just don’t realize the stuff is harmful) to downright villainous levels of intentionally and knowingly pushing harmful products. Some people don’t notice any bad effects–at first. Other people have reactions that are more immediate and dramatic.
For example our friend’s son was having a lot of behaviorial issues. He was getting in trouble at school, throwing fits, a lot of issues at home, and the doctors were thinking it was some kind of neurological problem….but his mom had heard somewhere that maybe he was having a reaction to food coloring. She was not the type to listen to this kind of crunchy mom claptrap, but she was at her wits end and willing to try anything. She went home and started going through the pantry, and quickly realized nearly everything he loved to eat had all the “stuff” the crunchy mom warned her about. Long story short, after fussing her way through the arduous and mind expanding process of researching, removing harmful items from her pantry, and figuring out what to buy instead, and where to buy it….her son was on a different diet and within a week all those “issues” he was having were no longer issues. This is one of many examples where people got clued into this fussy game of clean living, took some simple actions, made some simple changes, and relieved themselves and/or loved ones of some significant and totally unnecessary issues. The food coloring issue is something quite common, and I’ve met many people who became fussy like us after seeing the difference it made, to simply get clean and get away from the toxins.
When my wife and I first met, I was notoriously fussy about this sort of stuff. Probably too fussy, and certainly less balanced about it than I am today. I won’t go into all the fussy stuff, but I remember there being some significant and somewhat comical strain on the relationship, over my hard line regarding corn syrup, which is in most ice cream. I wouldn’t touch it, and wasn’t quiet about why. We nearly broke up over it. When I met her grandfather, we got a long great until I told him I didn’t eat ice cream, at which point he told her I probably wasn’t the right guy for her. Over time, though, she learned that I wasn’t crazy, and that there was real value and life changing stuff to gain from being fussy about stuff, even if only to make sure something is ok and not a risk factor. And today I make ice cream and it’s amazing.
After spending years researching, experimenting, compromising, sifting through facts and fictions and fads and scams, figuring out what works and is trustworthy….we realize that all this fussing is the main obstacle in the way for most people. We love people. We love ya’ll. We want to fuss so you don’t have to. We will fuss to earn your trust. And we’ll all be learning along the way, because there really is no end to how good things can become. And really, that’s what we’re MOST interested in–the good stuff and the good ideas and the good foods and the good products, etc. But on this side of heaven there’s a lot of junk to fuss through before you get to it; and that’s what we’re all about. We fuss so you don’t have to.